What is a retina logo? You may have come across this setting when working on your WordPress website.
The word retina was a marketing term made popular a few years back by Apple when they launched devices that come with high resolution display. The word retina is synonymous with high resolution.
What’s a retina logo?
You probably guessed it by now. It is simply a high resolution logo used for your website. To be more specific, a retina logo is one that is twice the size of your normal logo. So if the normal logo is 250 x 250 pixels, the retina logo would be 500 x 500 pixels.
The mystery behind the retina logo – why do we need it?
The simple reason is to have a sharper image. The underlying reason is due to the increasing prevalence of mobile devices with retina display capability. When you have a retina display, images that are of a lower resolution may turn out to be blurry as they contain less pixels per inch (i.e. less details essentially). Thus, retina logos offer the browser the choice of displaying the higher resolution logo instead of the normal one.
Finally, to add the retina logo for your website, go to WordPress Dashboard > Customize your Site.
There, you find under Site Identity the option to include logo and retina logo.
The logo is your brand. Showcasing it with hi-resolution clarity is of paramount importance.
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