When I created my blog in Sep last year, I also started a Facebook Page. I use the Facebook Page as my channel for sharing content.
All went well until Dec when Facebook decided to ban my Facebook Page. Without a reason.
I wasn’t too shocked because I had my YouTube videos banned before. Again there was no reason but I wrote to YouTube and days later, they reinstated my video. Without a single word of explanation.
As I had that prior experience, I kept cool and wrote to Facebook.
This time, I am not so lucky. There was no reply and by the looks of it, there won’t be any in the coming future.
Pardon my rant…there is a point I am trying to make here and it’s important.
What are you doing to diversify your social media strategy? Is your content fully dependent on a single social media channel like Facebook or Twitter? If you are, my experience can serve as a cautionary tale, except that this is a real incident and my three months of effort trying to cultivate that Facebook Page had come to a premature demise.
C’est la vie
Even though managing multiple social media accounts may be time-consuming, it is never too safe to leave all your eggs and dreams in one channel. Mine was just three months and maybe it is just a random case. Still, none of us should leave it to chance if we can do anything about it.
To be safe, engage via different channels and make sure you invest in building your email list over time because no one can take that away from you.