Starting a website can be daunting to some people. They are not afraid to start one but to keep the website alive with fresh content, that is a different ballgame.
The number one concern most people have.
I don’t know what else to blog about? I have written everything I could imagine about the topic and I am stuck.
Is this something you face too? It can be a bummer if you put in all your effort to write a masterpiece blog, just to discover there is no or little audience for it. In reality, it is hard to create demand for your articles out of the blue.
The easier way is to fulfil the demand that’s already there.
That is why the keyword research prior to any content creation is such an important aspect.
Here is a tip I want to share that can help you to have greater confidence in producing the right content for your audience.
How to Produce the Right Content?
This secret lies with YouTube.
Apart from Google, YouTube is the most used search engine and each day, we are seeing an increasing demand for video as opposed to simply text-based content. People are turning to YouTube for reviews, tutorials, information, everything. When I examine my internet surfing pattern, YouTube actually ranks higher than Google. I spend more time on YouTube, even though my search may have started initially from Google.
YouTube: The Keyword Research Tool
Let’s look at an example of how I use YouTube to find keywords.
When we think about keywords, one of the most popular methods is the alphabet soup technique. It is easy to use and you can churn a lot of related keywords. However, these keywords tend not to be the low hanging type (low competition, moderate to high traffic). As the alphabet soup technique is used by many bloggers, it comes as no surprise the competition is stiff despite the higher volume of potential traffic.
By using YouTube, you can avoid some of these common keywords that everyone is using. In my website, I blog about daily commuting. Thus, I use “daily commute” as my keyword search in YouTube and out came a series of videos talking about extreme commuting, mega commuters and some very interesting keywords such as “Should My Husband Take A Job With A 1 Hour Commute?“
Did you just see what happened?
YouTube basically throws up videos that it thinks are related to your desired keyword. Usually the first video (top-most) has a title that is 80-90% similar to your keyword but the icing is in the following videos. This is illustrated by the example below.
I did a keyword search on “stress of daily commute”. The first video turned out as expected but video 2, 3, 4 are interesting keywords I wouldn’t have figured on my own. Video 3 (Study: Long Commutes Far More Stressful For Women Than Men) even had 3198 views! There is an audience (demand) for this keyword! At the top right hand corner, YouTube indicates that there is approximately 1930 results for my keyword. In short, I am not lacking of ideas for my next blog post.
If you are not using YouTube as a keyword research tool, you are missing out on opportunities for great content ideas.
Conclusion: Use YouTube to discover interesting ideas for long-tailed keywords, and make every post a masterpiece in demand.
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