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Product Name: My Online Business Empire (MOBE)
Product Owner: Matt Lloyd
Entry Price: $49 + $19.95/month
Upsells: Up to $29,997 (Not a TYPO!!)
What it does
MOBE is an affiliate marketplace with high-ticket products that members promote to make a commission from. It is a form of MLM – every active MOBE Consultant gets a 5% commissions on the personal sales of their downlines (sponsored consultants)
The owner of MOBE is Matt Lloyd.
As a product, MOBE has taken its hits from numerous reviews. Most reviews do not paint it positively and some went as far as calling it a scam. I didn’t think it was a scam until the recent FTC (Federal Trade Commission) action on MOBE, charging MOBE with counts of fraudulent activity and bilking individuals of millions of dollars. To be exact, it was 125 million dollars from thousands of customers. Long story short, MOBE’s days are over and with it, the dashed dreams of those who have invested in it. I do not say this with joy as I too have invested time into it and thankfully, my financial commitment was well guarded by my sixth sense honed by other scams I had been conned into.
As MOBE is already a by-word and no longer available, there is not much meaning in learning about it which is what this blog post was all about.
Nevertheless, it is my gut feel that scams like MOBE will always pop up somewhere, under the guise of another brand name but their DNA remains the same. So, read on and find out what MOBE is, how it works and from this, I hope you enhance your skills to sniff out scams and not waste your time with them.
Getting onto the MOBE system and to start selling it, you have to purchase the licence to do so and it is at a hefty price tag of $2497. That puts you into their lowest tier membership known as Silver Class. Yes, $2497 only brings you in at their lowest tier.
What does this entail? Being in the Silver Class gives you access to “Done for you Emails” that you can customise quickly to send out to your list. In other words, you have access to email templates that you can just mass email to everyone you are targeting.
There are also higher tiers of membership which go all the way to $29,997 (Diamond Class) + monthly subscription fee of $295. Check out the table below for a breakdown of MOBE’s Membership Tiers. I am not sure how it appeals to you, but it comes across as very complex to me and anything that is complex from the start is just screaming DANGER.
I prefer simplicity, especially when starting out.
The multiple tiers give people different options but it is actually a ‘clever’ scheme to get investors fork out massive dough and be deeply committed. If you have paid $29,997 for Diamond package, would you still shy away from the $295 a month subscription? Probably not, and that’s how MOBE makes lots of money off people.
MOBE’s Target Audience
It is hard to recommend this to everyone, even though MOBE markets itself to anyone who is keen to make money and change their life. They have testimonies of members who became successful very quickly within months. It is not hard to find well crafted YouTube videos that depict ordinary people turning into extraordinary internet marketers earning $100k and above within months of joining the program.
The program pays for itself becomes a popular catchphrase in MOBE’s marketing campaign.
Having said that, the meaningful targets for MOBE are likely to be…
- Entrepreneurs who are already quite successful at affiliate marketing and are looking to scale up not just in terms of volume but targeting customers who are able and willing to invest in high priced products (High Ticket Affiliate Marketing).
- People who are simply more interested in making money via high ticket items. A perfect fit for those who want to make money without being bogged down by the process of developing content. MOBE promotes Done-For-You-Services which includes automated emails, articles, videos that you can use to blast out immediately. If you are the type who hates to write, starting a blog may not be your cup of tea and thus MOBE will be an option that appeals because it is so…automated.
My…One-time Experience with MOBE
I will be very frank that I can’t afford to pay that kind of membership fee.
And even if I could, I may not want to because…
#1 There are just too many membership tiers and I see this as a marketing technique to maximise sales without any care or concern for the investors.
#2 It’s MLM and only those at the topmost tiers are earning. The downlines are trying to get up there but sadly, it is an uphill battle and MLMs feed on the members who form the base of that pyramid.
#3 Finally, this is the deal-breaker for me and it’s a recent experience from 2017. I attended a 2-hour workshop by MOBE and was introduced to the whole concept of selling high-ticket items. Everything was good, the presentation was smooth and I have a strong reason to buy into it because I genuinely want to become financially independent.
Then came the most crucial part…I asked what is the up-sell and how much would it be?
You see, by the time I attended such a workshop, I have already been exposed to the concept of up-sell. When I asked this question, the workshop facilitator avoided my question not once but thrice. Towards the end, he admitted there would be an up-sell but he didn’t think that should affect my decision if I am a true entrepreneur!
Needless to say, I left that workshop knowing full well I won’t be committing to something I am not clear about and his final dig at me was not convincing even though I can appreciate where he is coming from. He told me that I lack the entrepreneurial drive because I focus on the current cost and do not see the long term vision.
I was speechless at that. It seems so right to say that except that it isn’t. To me, it makes perfect sense that one has to invest in order to learn and earn. Encouraging others to invest is nothing wrong, but not being transparent with details is not.
If you are a beginner, I STRONGLY advise you against taking up such an expensive investment. It doesn’t make sense unless you really have money to burn. Even so, I suggest you use that money to invest in courses to learn a skill for making money such as investment or trading.
On the other hand, I reckon you are studying this review because you are interested to learn how to make money online in a legitimate way. If so, here’s my number 1 recommendation known as Wealthy Affiliate. You can read my FULL REVIEW here before starting your FREE member account.
Are you already a veteran at Affiliate Marketing and making substantial profits? Then, you may just have the BUDGET for MOBE. In addition, if you want to raise the bar by targeting High Ticket Products, MOBE may be worth your investment but it is an expensive option and I doubt its effectiveness to generate income unless you have a well oiled marketing campaign to showcase your success to attract more sales.
Personally, I would suggest you look for and market high ticket items in affiliate marketplaces such as CJ, Shareasale, JVZoo. They do not impose any licence fee for promoting any of their products and all you need to do is to apply for affiliate memberships to review and market the products you are interested and a fan of.
This is my unbiased take on MOBE. I hope you find it useful. I’d love to hear from you too if you have any direct experience with it or other interesting online business opportunities. Share your comments below.