The word “Keyword” says it all. It is that important, especially in the online world where information and products are found based on keywords they are tagged to.
When I first started my website, I didn’t know a thing about keyword and its importance.
I just thought that my website once published would be found naturally by people resulting in the following chain of happy events.
Traffic will come
People read my posts
They like it and share my posts
I get a commission when they purchase any products via my affiliate links.
Technically it is not wrong…
If you keep populating your website with quality unique content in a bid to help your target audience, eventually people will find you. Question is how long before more people discover your website.
Thus, keywords are incorporated in your website to help them be searchable faster by your target audience. Let’s say you love basketball shoes and is writing a review on the newest pair of Air Jordan, Lebron, then you may want to incorporate keywords like “Air Jordan Basketball shoes let you soar above the rest”, “Nike Lebron Basketball shoes outpace your opponents”. What is actually happening is that Google will index your articles and whenever someone searches for basketball shoes, your website has a higher chance of being displayed compared to another website that is trying to share the same information but which didn’t include any of the relevant keywords.
I think you get the point.
Keywords are important because they help your target readers find you more easily.
Therefore, when you start on creating your website, you want to spend some time researching on the keywords people are using in their searches.
Is there a way to do this? Yes, of course.
The first and most direct way is to use Google Instant. Google Instant is Google’s method of showing potential search results as you type your keyword.
Looking at the example above. What does this imply for us? It means that these keywords are what people are looking for and Google is taking note of them. That’s why when you just type “basketball shoes”, a few options surfaced and these are the keywords people are using online.
Now that you know this, how can you harness the power of keywords for your website?
Since you have an idea of what people are searching for, would it not be greater if you create content that caters to those keywords.
People are looking for basketball shoes Air Jordan. Perfect! This means I can write an article about Basketball Shoes and perhaps do a review of the newest pair of Air Jordan. By connecting your articles to what people are searching for, you ensure there is a higher chance of readership for articles you have invested time to publish.
There are many products out there to help people perform keyword research efficiently, instead of depending solely on Google Instant. With Google Instant, you don’t get any other statistics except for the potential keywords you can consider to incorporate in your website.
To bring this to another level, I recommend Jaaxy – the best online keyword research tool for your website content creation.
Jaaxy shows various information about the keywords you are researching on. These information help you make an informed decision on whether you should invest time for the keyword.
Let’s take an example from above. The keyword “basketball shoes for men” has
- 1241 (high number) searches per month
- 211 potential visits to your website if you are ranked on page 1 by Google
- 104 competing websites that are writing on the same keyword – not that many, a good number to aim for is anything less than 300
- A GREAT rating for KQI (Keyword Quality Indicator)
With these affirmed details provided by Jaaxy, I can confidently conclude that it is worthwhile to write an article or series of articles targeting the keyword “basketball shoes for men” as the chance of being ranked favourably and attracting a considerable volume of traffic is high. Furthermore, the competition (104) is within a very healthy range and there is a strong chance of outranking your competitors with the quality content you are going to create.
That’s Jaaxy. It has a FREE membership which is bundled with 30 keyword searches so that you can try out and see if you like it. There are the Pro and Enterprise (Paid) versions which offer incredible features to help your websites rank at the forefront.
If your website is the beautiful chassis for a Porsche, then Jaaxy would be the engine that powers your ride. I am using Jaaxy Pro and I love it.