Do you surf the internet on your phone more often than on your laptop? Chances are you are and this is a growing trend. More people are accessing the internet, visiting websites and Googling for information from their mobile devices than from a laptop. As such, it is essential that as you build your website, you want to ensure your websites are optimized for mobile devices such as a phone or tablet. There are 1.2 billion mobile users and this number is likely to increase further. Therefore, it is worth investing a bit more time to ensure mobile optimisation.
In this article, I show you how you can optimise your website for the best mobile user experience and in the process, lead to better sales conversion.
What exactly is Mobile Optimisation?
It is the process of making the user experience on a mobile device a smooth and effective one. Consider your website which you are looking at right now. It’s beautiful and all the information is laid out. Your visitors see everything at one glance and can navigate to where they want by going to the right menu.
It’s all perfect EXCEPT that a mobile device (like a phone) does not have the same screen estate as a desktop. It is easy to overlook this and assume what you see on your desktop will turn out the same on a mobile.
To optimise your website for mobile, there are two practical steps which don’t cost you a single dime.
1. Previewing your Website
As you type out your article on WordPress or another platform editor, there is usually a section (near to the Save button) that allows you to preview your article in three different modes – Desktop, Tablet, Phone.
Prior to publishing your blog post, it is important to review and ensure the layout is correct before you release it to the internet.
2. Image Optimisation for Faster Loading
The other thing that affects user experience (whether on a mobile or desktop) is loading speed. If it takes a long time for your website to load, you are likely to lose visitors. To speed up your website, we need to understand what contributes to a sluggish loading time.
Images used on your website take up the bulk of the load. It is essential to optimise your images so that they don’t slow down the website. If you are on WordPress, you can install the EWWW Image Optimizer plugin which will empower your website to load faster and thus providing a more pleasant surfing experience.
3. Choosing the Right Website Theme
While most themes are optimised for viewing on both desktop and mobile devices, there may be a few themes that don’t show up on mobile devices in the way you want. If so, you can try to AMP your website with Google Accelerated Mobile Pages. It is a bit more work but as I mentioned earlier, it is worth the effort since the market is trending towards mobile devices.
The quicker fix is to choose another theme unless you have a crush on the current theme.
Interested to Know How Fast Your Website is on a Mobile Device?
There are websites that enable you to do a health check on your website in terms of its performance for mobile devices.