Whether you are selling your own products or an affiliate for other merchants, trust is the factor for your visitors to buy from you.
How do you know this is true?
Take a moment and think of your most recent online purchase. Where did you buy it from? Chances are, you bought it from a trusted source.
As consumers, we establish trust through a few ways.
- By word of mouth, you trust the person who recommended the product to you
- The merchant is a well-known website even though you do not have any personal connections
- Positive reviews all around
- The website’s content is highly transparent and bares it all
And so the list goes on. The key thing here is no matter how they did it, without establishing trust, we are unlikely to purchase from these websites.
Now that you know how important trust is, it is time to take a step back and rethink how you want to position yourself.
You have a website and you have all the affiliate links strategically positioned but no sales are coming in. To make it even more depressing, Amazon just emailed you suggesting ways for you to make sales because you have been an affiliate for the past three months with zero sales. On the bright side, Amazon’s cutoff is at the 6-month mark. By the 6th month, if you still have not made any sales, they will terminate your affiliate account automatically.
Things never seem bleaker and you are doubting your future as an affiliate marketer.
If any of these seem familiar and you are about to throw in the towel, I encourage you to rethink your branding strategy.
First, you may not have made a sale BUT does that mean you are any less TRUSTWORTHY?
Just as in real-world situation, people can trust each other at first sight. What makes that possible? Is it their clothing, way of speaking or what they say? It is probably a combination of all of the above. Translating these into the online world, you should think along these lines.
- Do I have a professional website that is easy to navigate, as error-free of typos as possible
- Is my content shared in an interesting yet accurate way
- Am I delivering on my promises? If you are recommending Product A, be genuine and let others know why it is so good for you.
Your visitors are looking for a point to relate to you. Once they find it, a trust is created naturally. Your role is to help them find that common point. Be genuine and the rest will follow.