I am sure I am not alone in this. The thing is…I am experiencing SEO burnout.
Of late, I have been so obsessed with optimising my website’s speed that I have actually been losing sleep and my anxiety index went up.
In this article, I share my SEO burnout experience and how you can avoid it before it strikes.
3 Pillars of SEO...constantly in my mind
The content you write will affect how Google ranks your website. Is your content original and of high quality that answers your readers’ needs and keep them staying on your website for a longer time.
Most websites are created to satisfy demand for different niches. Understanding and choosing the right keyword for your blog articles will help your website to be found by your target audience faster whenever they search for the keyword.
Your website design affects how fast it loads and also the UX (user experience). Both are important factors affecting your readership. A slow loading website may lose its audience as they may be impatient to wait any further. A well designed layout provides ease of navigation and a positive UX.
Among the 3 pillars, I thought I was doing quite well for both content and keyword.
However, the design aspect was baffling. It became a nightmare since the day I changed my WordPress theme. The website starts to load slowly and whenever I perform a PageSpeed test, it shows a POOR rating for both mobile and desktop.
I was floored by this because all efforts to resuscitate my website’s speed performance fell flat and the top fix was a technical challenge. It involves the elimination of render-blocking Js and CSS. After some research, I figured out that there were some scripts running in my website and they are the culprits for slowing down things.
I had no idea where these scripts are, what they do and what will happen if they are eliminated. After all, they were there for a reason and eliminating them to solve the speed problem may lead to other problems surfacing.
Finally, I stumbled across this plugin known as Above the Fold Optimization. I have downloaded it but I haven’t used it yet. The reason why I haven’t used it is because it is not a simple plug and play plugin. A bit of configuration is required and I am very apprehensive that misconfiguration may slow things further.
It was then I noticed this message right at the top of the plugin. Essentially, it is saying page speed isn’t everything and there is a better test. It gave me a flicker of hope.
New: Full Spectrum Mobile Performance Test
Google launched a new full spectrum website performance test that appears to be tougher and more important than the PageSpeed score. The test uses both the PageSpeed score and WebPageTest.org Speed Index and it compares the results with websites in the same search category which would be a stronger ranking factor than a general PageSpeed score. Websites with a PageSpeed 100 score could score Poor in this new test. Test your website on https://testmysite.thinkwithgoogle.com/.
With that hope, I tested my website again but this time at https://testmysite.thinkwithgoogle.com/
These are my results and upon seeing this, my anxiety ebbed. I wasn’t doing so bad after all. With a 4s load time on a 3G network, I am within the Healthy (Good) range.
The Conclusion of the Matter
SEO is affected by different parameters. It is natural that as owners of our websites, we want to do everything we can to optimise them.
However, it is also my experience that an obsession with optimising pagespeed or any one particular aspect can also throw us off-track, creating a serious loss of time and energy. Granted the website is not taking minutes to load, the energy and time can be better used to create more Quality Content.
Do you have a similar experience from trying to do the perfect optimisation for your website? Comment below!