Do you really need a website? If you are in business, the answer is a resounding YES. A website is essentially a virtual store. Whether you are selling directly on your website, it is the gateway for your customers to reach you anytime from anywhere.
Myths and Facts of owning a Website
1. It’s expensive
Okay, here’s the fact. There are platforms that offer free web hosting using their domain names. Examples are WordPress and WIX. As long as you don’t mind using their domain names, you can setup a website immediately for FREE. However, it is more common for business owners to purchase their own domain names as it is better branding. If you are just buying a domain name plus web hosting, the cost can be as low as $8 to $20 per month, depending on your needs.
2. It’s difficult to set up
Yes, if you are going to code it. With state-of-the-technology website editors, you don’t have to bother with any coding. Just design and type away just as in a Word Document. Welcome to the age of WYSIWYG web design. All the coding is done on the backend and what you see is how it would appear on your website.
3. What Do I Put on my Website?
This is a question on content and perhaps the most challenging.
A website serves the purpose of sharing your business ideas and products to convert visitors into sales opportunities. Most people have this mental “content” block when they first started their website. A guide for a basic website would be to include content such as:
- About your Business/You
- Contact Details
- Products/Services (Your Niche)
- Blog Posts relevant to your niche
Let’s take an example to illustrate. Imagine you sell charging cables (accessories for mobile devices). Then first of all, you should write about your own product brand – its unique features and why it is superior to other brands. From time to time, you can research the trend of charging cables and write blog posts that help your customers make informed decisions.
To turn your website into a niche authority, it takes time and most importantly, the proper knowledge.
4. I am not selling my products online
Maybe you are not at the stage of selling your products online. Then, a website may seem redundant. Or is it? The fact is, people buy based on credibility and reviews. With your own website, you can build a following to complement whatever you have already accomplished, expand your network and put a pulse on what your customers are thinking.
5. I want my privacy
Unless it is a personal blog on your travel experience, parenting journey, daily rants about life, your business website should be kept separate from your personal life. No doubt your customers want to do business with a real person, there is no need to reveal anything more than your name and a personal profile picture. From time to time, you can bring in personal stories to advocate your cause but you have complete control of what you share.
The whole idea is to let your customers know who they are interacting with. That builds trust.
Do you have any other concerns not mentioned above? Share in the comments below.