If you are building a website, chances are you are probably pondering about the best theme. In fact, it may be consuming most of your brain energy if you allow it to.
I can’t blame you, because that’s what I and most went through. Sometimes, it just never goes away…
With thousands of themes available, it can be overwhelming to decide on the best and with new themes coming onboard, the chase for the perfect theme is as crazy as the rat race. In other words, endless.
In fact, I couldn’t figure out what’s best. My first theme was the Omega theme from themehall.com. Frankly, I like it because it is a no-frills and easy to install theme. The only issue is that while the parent theme “Omega” is available for free, the child theme is not but it would be suicidal not to use the child theme unless you are absolutely sure you won’t be customising anything. Otherwise, each time the Omega theme is updated, you will lose all your customisation.
Eventually I switched out of Omega theme because a visitor commented that it was looking a bit plain with too much white space.
In retrospect, I should have just stepped up my game and continue to create quality content with meaningful images. Instead, I dropped the theme and installed a new one and another new one and probably another one.
You get the idea.
Does the theme affect SEO and Google ranking? You bet there is.
However, Google can’t rank theme design directly. What does Google rank? Yes, it’s content.
Someone searches for a keyword. Your article is ranking for that keyword and gets dug up in the search. The visitor clicks on the link and visits your website. Only then does your theme design comes into play.
By providing a theme that makes reading your content easy for everyone, you increase the chance of visitors spending more time on your site. This ‘more time’ translates into a higher Google ranking because more time on your site means your visitor is enjoying the article and that nothing is forcing him to back off.
The best theme is one that is simple and clutter-free. Preferably a white background with black or dark text of reasonable font size (READ: People are not zooming in on their browsers or squinting their eyes!)
For this reason, themes like Omega or the Genesis Framework are incredible choices to work with. Both offer child themes and though they are not free, the price you pay is unbelievably small in comparison to the benefits you will reap from it.