Many people want to start something online to earn extra cash. After all, with e-commerce going at this pace, consumers like you and I can’t help noticing the shift from retail to online. Whether it’s your weekly groceries, furniture, books, computers, people are flocking to marketplaces like Amazon, eBay for their purchase.
Are you keen or have you already started building your online business? In this article, we discuss the 4 steps to build a robust internet business.
Before we go into details, these 4 steps are:
- Start a Website
- Create helpful content
- Get traffic and rankings
- Monetize the website
#1 Start a Website
Starting a website is of paramount importance and this is the first thing to do. It is difficult to be successful online if you don’t have a website. A website is where you can channel all your traffic to and allow your visitors to build a long-term relationship with your brand.
There are 2 ways to do it. You can hire a freelancer to build the website or you can do it yourself. If you want to outsource to freelancer, you can check out freelancing marketplaces such as Fiverr or Upwork. Unless you have a strong aversion, I suggest you create and build the website yourself. It is not that hard and you do not need any coding experience either. To build a website quickly, you can use an online service such as WordPress or Wix. There are more options out there but I mention them as I have direct experience with only these two platforms.
Starting an account with either platform is free and you can build a website in seconds using their visual page editor, which works just like Microsoft Word. In internet speak, it is known as a WYSIWYG editor. WYSIWYG stands for What You See Is What You Get.
Both platforms provide free web hosting, and thus your website can be published to the internet immediately. Using the free accounts, you can create full-fledged websites and should you decide to use their premium features, you can upgrade. I have been using their free accounts and it works pretty well. Later on, I switched to a paid service as I wanted more features together with a training resource that guided me in detail how to accomplish these 4 steps.
#2 Create Helpful Content
The lifeblood of your website lies in the content you publish on it. Quality content is what will drive traffic to your website organically.
In discussing this, the easiest way to determine whether the content is quality is to put yourself in the shoes of the visitor. Are you motivated by the article you just read? Did the article manage to motivate you to take action, no matter how small it may be?
The purpose of any content (whether written, video, audio podcast) is to share an idea or ideas that can help others take action to better their lives. The intent is important and has to be specific enough for others to know what they should do next. Quality content is thus helpful content. If your content is helping others with their problems, you can be sure these would be repeat visitors and potential customers.
People are busy with their lives, and it is best not to beat around the bush. One should be respectful of others’ views but always put forth your opinion and suggestion with clarity and conviction.
#3 Get Traffic and Rankings
Your content determines how well you rank within the search engines. For example, if someone were to search for a keyword that you are trying to rank for, would you appear on page 1 of the search engine results page (SERP)? If it is a yes, then you are heading in the right direction.
There is no overnight secret or shortcut to being ranked highly. Content is the key factor and if your content is original, well received by visitors, Google and other search engines will put you high up in their rankings. Do give your website time to be ranked. It may take weeks or months before you make it UP there. During that interim, the key is to keep publishing content that serves your visitors and you will be on the right track.
One of my pages (review on Wealthy Affiliate) is ranked on page 1 of Google after one month. There was no special ingredient to it. What I did was to create the content (as original as I can) and publish it. Here are the screenshots of my webpage rankings.
#4 Monetize your Website
Lastly, this is the natural by-product of all your efforts above. When you have a website, quality content and is getting a steady flow of traffic, you can consider various ways of monetizing your website. You may choose to monetize your website from the get-go and that too may work as there are internet marketers who made their first dollar within a week or days of starting their website. I personally think that if you can use some time to build up your content, it gives you a greater credibility with your visitors and over time, you can convert more sales.
Options for monetizing your website include but are not limited to:
- Google Adsense or other similar ads
- Affiliate Links
- Selling your own products
I hope you find this article useful and let me know your questions if any.